One QR Code. Infinite Destinations.
Route every scan to the right content based on geo-location, device, time of day, language, and scan history. The most advanced QR code routing engine ever built.
Powering QR experiences for forward-thinking organizations worldwide
195+
Countries Supported
<50ms
Edge Redirect Speed
40K+
Cities Targetable
12B+
Routes Processed
99.99%
Uptime SLA
40+
Languages Detected
Why Location-Aware QR Codes
When Every Scan Happens in a Different Place, One Destination Is Never Enough
A customer scanning your QR code in Tokyo needs a completely different experience than one scanning in Paris. Smart Routing makes every scan contextually relevant -- without printing a single extra code.
Multi-Location Brands
One code on all marketing materials routes to the nearest store, local pricing, and regional promotions.
Restaurant Chains
Time-based menus, location-specific specials, and multi-language support from a single table tent QR.
Retail & E-Commerce
Product packaging QR routes to local store inventory, regional pricing, and nearest pickup locations.
Global Campaigns
One QR code in 40+ languages. Detect the scanner's locale and serve content they can actually read.
8 Routing Engines
The Most Advanced QR Code Routing Platform on the Planet
From GPS geo-fencing to language detection, time-based scheduling to repeat scan loyalty logic -- QRZone gives you more routing intelligence in one platform than all competitors combined.
Geo-Location Routing
Country, City, or Neighborhood-Level Precision
Serve hyper-local content based on the scanner's GPS coordinates, IP-based geolocation, or Wi-Fi triangulation. Route users in Tokyo to Japanese menus, users in Paris to French promotions, and users in New York to local store pages. Supports 195+ countries, 40,000+ cities, and postal code-level targeting for maximum geo-relevance.
Device & OS Detection
iOS, Android, Desktop, Wearable -- Detect and Route
Automatically detect the scanner's device type, operating system, browser, and screen size. Route iPhone users to the App Store, Android users to Google Play, desktop users to your web app, and wearable users to a lightweight experience. Supports 50+ user-agent signatures including tablets, smart TVs, and IoT devices.
Time-Based Scheduling
Lunch Menu at Noon. Happy Hour at 5 PM. Automatically.
Route scans based on time of day, day of week, date range, or campaign schedule. A restaurant QR code shows the breakfast menu at 7 AM, lunch specials at noon, and happy hour deals at 5 PM -- all from the same printed code. Set timezone-aware rules for global campaigns that respect local time.
Language & Locale Routing
Speak Every Customer's Language. Automatically.
Detect browser language preferences and route to localized content. A single QR code on your product packaging routes Spanish speakers to Spanish pages, Mandarin speakers to Chinese pages, and Arabic speakers to RTL-optimized experiences. Supports 40+ languages with automatic fallback to your default locale.
A/B & Multivariate Testing
Test Landing Pages, Offers, and Experiences at Scale
Split traffic across 2-10 destinations with configurable percentage ratios. Measure conversion rates, engagement time, and bounce rates per variant. QRZone tracks statistical significance automatically and can auto-promote the winning variant. Run multivariate tests across device + location + time combinations.
Repeat Scan & Loyalty Logic
First Scan: Welcome. Second Scan: Loyalty Reward.
Detect returning scanners using fingerprinting and cookie-based tracking. Serve a welcome offer on the first scan, a loyalty reward on the fifth, and a VIP experience on the tenth. Progressive disclosure drives engagement and repeat visits. Track individual scan journeys across locations and time.
Rule Chaining Engine
Combine Any Condition Into Complex Decision Trees
Chain unlimited routing rules in priority order: IF location=Germany AND device=Android AND time=evening THEN route to German Android evening landing page. Rules cascade with fallback destinations. Supports AND/OR logic, nested conditions, and regex matching on URL parameters.
Weighted Load Balancing
Distribute Traffic Across Servers, Regions, and CDNs
Balance scan traffic across multiple endpoints with weighted distribution. Route 60% to your primary server, 30% to a CDN, and 10% to a canary deployment. Automatic failover routes to healthy endpoints if one goes down. Enterprise-grade reliability for mission-critical QR deployments.
How Smart Routing Works
One Scan. Dozens of Decisions. Under 50 Milliseconds.
User Scans QR Code
A customer, employee, or citizen scans your QR code from any device, anywhere in the world.
Context Detected
QRZone's edge network captures GPS coordinates, device type, OS, browser language, and time -- in under 5ms.
Rules Evaluated
Your routing rules are evaluated in priority order. Location + device + time + language = the perfect destination.
Instant Redirect
The user lands on the most relevant page in under 50ms total. They see local content, in their language, for their device.
Location: Tokyo, Japan
japanese-menu.htmlLocation: Paris, France
menu-francais.htmlLocation: New York, USA
nyc-specials.htmlIndustry Use Cases
Every Multi-Location Business Needs Smart Routing
If your brand operates in more than one location, language, or timezone -- you're leaving conversions on the table without geo-intelligent QR codes.
Restaurant & Food Chains
- Breakfast, lunch, dinner menu auto-switching
- Multi-location restaurant routing to nearest store
- Language-based menus for tourist areas
- Seasonal promotion scheduling
- Delivery vs dine-in routing by time
Retail & E-Commerce
- Nearest store finder from product packaging
- App Store vs Google Play routing from displays
- Regional pricing and currency routing
- In-store vs online routing by location
- Holiday campaign scheduling
Multi-Location Brands & Franchises
- Franchise-specific landing pages from shared materials
- Regional manager dashboards per territory
- Localized loyalty programs by region
- Territory-based lead routing
- Unified brand with local customization
Hotels & Hospitality
- Room service menus by time of day
- Multi-language concierge by guest nationality
- Pool/spa hours routing by season
- Feedback forms by department
- Local attraction guides by property location
Government & Public Services
- Multi-language public service forms
- Regional office routing by citizen location
- Emergency vs non-emergency time routing
- Accessible content routing by device
- Seasonal campaign scheduling
Healthcare & Pharmacies
- Patient portal routing by clinic location
- Language-based medical information
- Pharmacy finder by GPS coordinates
- After-hours emergency routing
- Clinical trial eligibility by region
Logistics & Supply Chain
- Warehouse-specific receiving instructions
- Driver routing by delivery zone
- Regional compliance documentation
- Time-zone-aware delivery scheduling
- Device-optimized scanning for handheld terminals
Education & Universities
- Campus-specific navigation by location
- Multi-language student resources
- Course material routing by enrollment
- Event check-in by time/location
- Library resource routing by campus
Smart Routing Comparison
QRZone vs Other QR Code Routing Providers
Most QR platforms offer basic redirects. Only QRZone provides full geo-intelligent, context-aware routing at the edge.
| Routing Feature | QRZone | Bitly | QR Tiger | Beaconstac |
|---|---|---|---|---|
| Geo-location routing (GPS + IP) | Basic | Limited | ||
| City & postal code-level targeting | ||||
| Device & OS detection | ||||
| Time-based scheduling | Basic | |||
| Language & locale routing | ||||
| A/B multivariate testing | Basic | Basic | ||
| Repeat scan / loyalty logic | ||||
| Rule chaining (AND/OR logic) | ||||
| Weighted load balancing | ||||
| Sub-50ms edge redirection | ||||
| Real-time routing analytics | Basic | Basic | ||
| REST API for rule management | Limited |
Customer Stories
How Multi-Location Brands Use Smart Routing Every Day
“Smart routing transformed our QR menus. One code on every table across 400 restaurants automatically shows breakfast, lunch, or dinner menus based on time -- plus local specials per location. Guest satisfaction jumped 31% and our print costs dropped to zero for menu changes.”
Marco Rivaldi
VP Digital Experience, Horizon Food Group (400+ locations)
“We print one QR code on all product packaging. Smart routing handles 28 countries, 14 languages, and routes customers to the nearest store with local pricing and inventory. It's like having 28 different QR codes -- but we only print one.”
Yuki Tanaka
Head of Global Marketing, Atlas Retail International
“Every billboard, flyer, and social post uses one QR code. Smart routing sends prospects to their nearest gym's landing page with local class schedules, pricing, and trial offers. Lead conversion increased 47% because prospects land on relevant local content.”
Priya Sharma
Director of Franchise Operations, FitLife Gyms (1,200 franchises)
“Our 800 pharmacy locations each had different QR codes for prescription pickup. With QRZone smart routing, we use one code everywhere. It detects the customer's location and routes to their nearest store's pickup page with real-time wait times.”
Dr. Emeka Okafor
CTO, MedConnect Pharmacies
“One QR code per room serves guests in 12 languages with time-appropriate content. Room service menu at dinner, spa services in the afternoon, checkout info in the morning. Our multilingual guest satisfaction score improved by 42%.”
Sarah Lindqvist
Digital Transformation Lead, Nordic Hotel Collection
“Warehouse QR codes route to different receiving instructions depending on the delivery zone, time of day, and device type. Handheld scanners get simplified checklists, tablets get full documentation. Processing time cut by 35%.”
Carlos Mendez
Supply Chain Director, TransGlobal Logistics
Why Geo-Location Matters
The Same QR Code. Completely Different Experiences. Worldwide.
Restaurant in Tokyo
Shows Japanese menu with local prices, allergen info in Japanese, and nearby delivery options.
Retail Store in Paris
Routes to French product page with Euro pricing, local store inventory, and click-and-collect options.
Hotel in Dubai
Serves Arabic concierge in the evening, English pool schedule at noon, and checkout info at 10 AM.
E-Commerce in Brazil
Displays Portuguese landing page with BRL pricing, Pix payment option, and local shipping estimates.
Pharmacy in Berlin
Routes to German patient information leaflet with local pharmacy hours and nearest emergency services.
Government Office in Lagos
Serves forms in Yoruba, Hausa, or English based on browser language, with nearest office wait times.
FAQ
Frequently Asked Questions About Smart QR Code Routing
How does geo-location routing work with QR codes?
When a user scans a QRZone smart-routed QR code, our edge network detects their location via GPS (mobile), IP geolocation, or Wi-Fi triangulation in under 50ms. The system evaluates your routing rules and redirects to the appropriate destination -- whether that's a country-specific landing page, a nearest-store finder, or a localized menu. Accuracy is within 5km for IP-based detection and sub-100m for GPS-enabled devices.
Can one QR code route to different destinations for different locations?
Yes. A single QRZone QR code can route to unlimited destinations based on the scanner's location. For example, a QR code on product packaging can route to a US store page when scanned in the US, a UK page in the UK, a Japanese page in Japan, and a default international page elsewhere. You can configure country, state/province, city, and even postal code-level routing rules.
How do restaurants use smart routing for digital menus?
Restaurant chains print one QR code on tables, tents, or menus. Smart routing automatically shows breakfast menu before 11 AM, lunch specials from 11 AM to 4 PM, and dinner menu after 4 PM. For multi-location chains, the same QR code routes to location-specific menus with local pricing and specials. Language detection serves international tourists in their preferred language -- all from one printed code.
What happens if a routing rule doesn't match?
Every smart routing configuration includes a mandatory default fallback destination. If no rules match (e.g., the scanner is in a country you haven't configured), the system routes to your fallback URL. Rules execute in priority order, and the first matching condition triggers the redirect. You can also configure cascading fallbacks for nested rule chains.
Can I combine multiple routing conditions?
Yes. QRZone's rule chaining engine lets you combine unlimited conditions with AND/OR logic. For example: IF location=Germany AND device=Android AND time=evening AND language=German THEN route to the German Android evening landing page. Rules cascade in priority order with fallback destinations at each level.
How does smart routing differ from a simple URL redirect?
A URL redirect sends everyone to the same destination. Smart routing evaluates the scanner's context -- device, location, time, language, scan history, and custom parameters -- in real time to select the optimal destination. This means one QR code can serve hundreds of different experiences without reprinting. No other approach gives you this level of personalization from a static printed asset.
How fast is the routing? Will users notice a delay?
QRZone processes routing decisions at the network edge in under 50ms globally. We operate 200+ edge nodes across 6 continents. The redirect happens so fast that users perceive it as instant -- comparable to a normal URL load. There is no visible intermediate page or loading screen. Our 99.99% uptime SLA guarantees availability for mission-critical deployments.
Can I use smart routing with bulk-generated QR codes?
Yes. Smart routing rules can be applied to individual codes or entire batches. Generate 100,000 QR codes via bulk generation and apply the same geo-routing rules to all of them. You can also create batch-level rules that apply to all codes in a batch, plus individual overrides for specific codes.
What analytics do I get for smart routing?
QRZone provides per-route analytics including scan volume, conversion rates, device breakdown, geo-distribution heat maps, time-of-day patterns, language distribution, A/B test results with statistical significance, and custom event tracking. Export data via API or CSV. Set up real-time alerts for scan volume thresholds or conversion drops.
How does QRZone compare to Bitly or QR Tiger for routing?
Bitly offers basic link-level redirects with no geo-routing, time-based routing, or language detection. QR Tiger offers basic device routing only. QRZone provides full geo-location routing (195+ countries, 40,000+ cities), time-based scheduling, language detection, A/B multivariate testing, repeat scan logic, rule chaining, and weighted load balancing -- all with sub-50ms edge performance. See our detailed comparison table above.
Related QRZone Products & Resources
Explore more QRZone products for multi-location brands and enterprise campaigns
Ready for Location-Intelligent QR Codes?
Stop sending every scanner to the same generic page. Start delivering hyper-local, contextually relevant experiences from a single printed QR code. 195+ countries, 40,000+ cities, 40+ languages, sub-50ms routing. Free to start.
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