QRZone vs Bitly
Bitly is the world's leading link management platform that added QR code features. QRZone is purpose-built QR infrastructure with AI design, behavioral routing, landing pages, and enterprise-grade analytics. Here's how they compare across every capability.
22
QRZone wins
10
Tied
2
Bitly wins
Free Dynamic QR
Starting Price
QR Design Options
Smart Routing
Feature-by-Feature Comparison
Hover over any feature for a detailed explanation. indicates the winner.
Feature Comparison
QRZone
Unlimited (Business)
Bitly
5/mo (Core)
QRZone
Unlimited
Bitly
Unlimited
QRZone
Yes
Bitly
No
QRZone
Full customization
Bitly
Colors only
QRZone
Yes
Bitly
Yes
QRZone
Yes
Bitly
Enterprise only
QRZone
80+ templates
Bitly
None
Pricing Comparison
Based on publicly available pricing as of February 2026.
QRZone Strengths
- Purpose-built QR infrastructure with AI-powered design
- Smart routing engine with geo, device, time, and language rules
- Built-in landing page builder with drag-and-drop
- Deeper analytics with geographic heatmaps and conversion funnels
- White-label deployment for agencies and enterprises
- HIPAA alignment and Government-ready infrastructure
Bitly Strengths
- Industry-leading link management and shortening platform
- Massive brand recognition and established ecosystem
- Strong link analytics with extensive UTM tracking
- Mature API with extensive documentation
- Better for link-centric workflows vs QR-centric
Who Should Choose What?
Link-heavy marketers
Choose Bitly
If your primary need is link shortening with QR as an add-on, Bitly's ecosystem is mature and link-first.
QR-first campaigns
Choose QRZone
QRZone is purpose-built for QR with AI design, behavioral routing, and landing pages that Bitly lacks.
Enterprise / regulated
Choose QRZone
White-label, HIPAA, government plans, and 99.99% SLA give QRZone the edge for compliance-heavy orgs.
Small business owners
Choose QRZone
More dynamic QR codes on the free tier, plus custom design and templates from day one.
Developer teams
Choose QRZone
Full REST API with webhooks, SDKs in 4 languages, and real-time analytics stream.
Existing Bitly users
Choose QRZone
Free migration support. Keep your short links while gaining QR-specific features.
The Verdict
QRZone wins 18 of 30 features. Bitly leads in link management.
Bitly is an excellent link management platform that added QR code features. QRZone is purpose-built QR infrastructure. If your workflow is link-centric with QR codes as an add-on, Bitly works well. If QR codes are central to your strategy -- with design control, behavioral routing, landing pages, and enterprise compliance -- QRZone delivers substantially more capability at competitive pricing.
Switching from Bitly? QRZone offers free migration support for teams with 50+ QR codes. Your existing URLs continue to work during transition.
More Comparisons
This comparison is based on publicly available information as of February 2026. All brand names and logos are property of their respective owners. QRZone provides this information for educational purposes to help audiences make informed decisions.